Here’s what Google writes about the Project:
This year, Internet advertising turns 18-years-old.
And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.
And what a fantastic job the Re:Brief team has done. Just check out what they created out of these four iconic ads:
- Volvo: Drive it like you hate it (1962)
- Coca Cola: Hilltop (1971)
- Alka Seltzer: I can’t believe I ate the whole thing (1972)
- Avis: We try harder (1962)
Truly inspiring for everyone working in advertising, marketing or PR.
The entire Re:Brief project was also documented in form of a one hour long movie, which can be watched on YouTube. Lean back and enjoy. You’re gonna be inspired.