Best Reads of the Week: The end of bad PR pitches

1. Social Media is a chance to end bad PR Pitches

Fastcompany Blogger @ambermac tells it as it is. Social Media allows Public Relations professionals to target every story pitch down to a very personal level. Sadly, most PR professonals are still too lazy to do so. Here’s her advice to PR pros looking to pitch a story:

  • Do your social homework: check the social profiles of a writer to see what’s he/she’s covering, what his/hers perspective is etc.
  • Consider a social pitch first: Many journalists and bloggers spend more time on their twitter and other services than in their inbox. A quick intro and pitch on Twitter, Facebook, or LinkedIn can sometimes be the best way to reach out and make a first connection.
  • Get personal: social media is personal media. Kill the „Dear journalist“ line and mass emails.

2. The human triggers that share Fans to share your branded content

At Facebook Marketing Conference fmc2012, Paul Adams explained the human behaviour behind people’s social interactions on Facebook.

These are the top reasons why people share according to Adam’s insights:

  1. To make life easier
  2. To buil relationships
  3. To help others
  4. To craft our identity

What does that mean for brands?

  1. Create Content that makes People’s Lives easier
  2. Build relationships with Fans
  3. Provide Help to other people
  4. Craft an Identity
  5. Benchmark Sharing Success

Read the full story including some great examples over @Mashable.

4. Four Companies that are driving Social Commerce

A good update on the current state of what companies in the field of social commerce are offering.

  • Extole: Offering a Toolsuite for Social Referrals and Social Promotions (Coupons, Sweepstakes).
  • 8thBridge: 8thBridge is on a mission to reshape ecommerce around people by making shopping experiences more social. We make it possible for customers to shop where they socialize and socialize where they shop.
  • Chirpfly: The Twitter Commerce Platform. Enables brands to sell over twitter.
  • Local Response: Interesting company that combines social with local. The platforms enables brands to send „direct responses“ to consumers who check-in to their stores or tweet a relevant message.

4. Preview on ComScore’ State of the U.S. Internet

In a private webinar, ComScore, yesterday presented new interesting growth statistics about the social web in the USA. Here’s a selection of the most interesting insights, as published by TechChrunch.

Social Media Growth between May 2011 and 2012:

  • Pinterest is still the fastest growing social network in the U.S. with +4’377%
  • Tumblr grew 168%
  • LinkedIn grew more (67%) than Twitter (58%) last year
  • Facebook grew 4%

And this one I find especially interesting: Pinterest Users spend more, buy more items and conduct more transactions than other social media buyers:

[caption id="attachment_636" align="aligncenter" width="500"]Pinterest Users Spend more Pinterest Users Spend more. Graphic by ComScore, via TechCrunch[/caption]

5. The Death of Black Berry

ReadWriteWeb started an interesting new series called DeathWatch.

highlighting businesses and technologies tottering on their last legs. Each week we’ll examine a vulnerable company, check for a pulse and look at its chance for a miracle recovery.  

The first company on the list is Research In Motion, the company behind the once so beloved BlackBerry device.

 We wish it wasn't so easy to choose the inaugural DeathWatch victim, but BlackBerry-maker Research In Motion has not had a good week. Or a good year.

And here’s Read Write Web’s Prognosis:

RIM is terminal. The company is toast, but it could be a long, slow death.

 I couldn’t agree more. Read the full analysis at ReadWriteWeb.