Long gone are the days when Social Media was just for the kids. In more and more families, up to three generations use facebook, twitter & co. American brand engagement company GRM polled around 1'000 moms and kids to find out how social tools are being used to connect within families.
Here's what I find the most interesting insights:
1. Moms love to connect with their kids. But not necessarily vice versa
I'l definitely accept a friend request: Kids: 43% / Moms: 76%
2. If mom's a friend, kids don't post everything they would like to
Yes! I hid things from my parents/kids online? Kids: 66% / Moms: 34%
3. Kids are more shy to use public messaging to moms than vice versa
Do you use public messaging to communicate with each other: Kids: 16% / Moms: 29%
So moms, before sending off that friend request to your kids, it might as well be a good idea to ask them if they prefer another channel to connect with you. Find the full infographic below.
Publiziert von Daniel Jörg