Lost in Words

Can you actually overdo the description of a Restaurant? Yes, you can. See this example spotted in Gamla Stan, the old part of Stockholm.

Somewhere between the  best of fast casual and hippest of casual dining restaurants is Vapiano. Defining the future of fresh casual - new and refreshing niche in the restaurant industry - Vapiano is an innovative European concept serving made-to-order fire roasted pizzas, fresh, house-made pasta and hand tossed gourmet salads. 

Now, Vapiano is not just any restaurant. People really love it, just take a look at the recommendations they get on Facebook or Foursquare. And of course there is a good reason, why this brand is currently opening one outlet after the other around the world. But Instead of paying a communications agency to come up with overblown messaging concepts, they should just put a sign in their window saying: See what our fans say about us on facebook and foursquare. Would be easier. Would be more personal.