The New Digital Influencers

Laurent Francois - the guy behind French Ideas - has put together a great slideshow about the new digital influencers. The decline of bloggers and the rise of social media, as he argues, have led to 3 distinctive new breeds of influencers:

  1. Unique transmedia daily tellers: A unique positioning. Daily emission of contents that develop this positioning
  2. Monotopic Experts:  A unique topic. A core channel of diffusion
  3. Revenge of real life influencers: Digitalization of classic real life influence. Crossmedia strategies
The New Digital Influencers from Laurent François